About BORNETO
Built for tourism. Built to connect.
BORNETO is a professional network created for the tourism industry — bringing businesses, individuals, available capacity and real operational needs together in one place.
The opportunities already exist.
BORNETO helps them find each other.
How BORNETO began
BORNETO started with a simple idea in Tanzania.
While working alongside people in the Tanzanian tourism industry, BORNETO's founder, Aleksandra Kolar (Slovenia — Europe), recognised how much the industry depends on connections — and how many opportunities are missed simply because the right people do not find each other at the right time.
The problem was not always a lack of resources. Sometimes, it was simply a lack of connection.
That observation became the beginning of BORNETO.
The idea grew through conversations and collaboration with colleagues and tourism professionals in Tanzania, combining first-hand industry experience with one simple goal:
To make everyday tourism business easier to organise, easier to connect and full of more opportunities.
BORNETO continues to grow from that same idea — listening to the people who work in tourism and building around what they actually need.
Why BORNETO exists
Tourism is built on people, businesses and relationships.
Yet opportunities, available resources and operational needs are often scattered across personal contacts, messages, phone calls and different communication channels.
BORNETO brings them together in one organised professional network.
Make tourism resources easier to find, connections easier to make and opportunities easier to discover.
By making available capacity and real needs more visible, BORNETO can help reduce unused resources and missed opportunities while creating new connections across the tourism industry.
Our vision
BORNETO is being built to grow together with the tourism community.
We believe the best platform is not one that decides what the industry needs, but one that listens to the people who use it.
As BORNETO develops, feedback from businesses and individuals will help shape new services, new features and future priorities.
Our ambition is to create a professional network that becomes increasingly useful as more people participate, more opportunities become visible and more connections are made.
Built around tourism. Shaped by its people.
BORNETO connects. You do the business.
BORNETO provides the network and the tools that help members find each other.
The underlying business remains directly between the members.
- BORNETO does not book tourism services.
- BORNETO does not collect payment for those services.
- BORNETO does not hold service deposits.
- BORNETO does not charge commission on completed deals.
BORNETO charges membership fees, not commission.
Members agree the service, price, payment and other commercial terms directly between themselves.
TANZANIA FIRST 💪
BORNETO begins in Tanzania — where the idea was born and where it continues to develop together with the tourism community.
Our first goal is to build something genuinely useful for the people and businesses working in tourism here — helping them organise, connect and make better use of the opportunities already around them.
We will listen to the people who use BORNETO, learn from their experience and continue adding what the industry tells us it needs.
Tanzania is where BORNETO begins.
As the network grows, BORNETO can expand into other tourism markets while keeping the same principle at its heart.
Tourism Works Better Together.
Contact BORNETO
Have a question or want to connect with us?
BORNETO Ltd
Arusha, Tanzania